The Business of Conscious Intentionality / BCI is a business that provides business coaching and mentorship, habit change strategies to prevent burnout, clinical supervision and holistic counselling services. As a new start up, BCI needed a brand strategy that included logo design, as well as font and brand colours. The brand strategy result showcases BCI’s uplifting and trustworthy coaching approach. Through a harmonious blend of vibrant colors and a captivating logo, BCI’s brand identity exudes positivity and reliability.